20 March 2026

Are Aviation Suppliers Price Gouging Amid Middle East Conflict?

Are aviation fuel suppliers price-gouging? Explore sharp Jet A1 increases, Avgas trends, and the Middle East conflict’s impact on South Africa’s aviation sector.
Photo by Zbynek Burival on Unsplash
Photo by Zbynek Burival on Unsplash
Written by:
Sherryn de Vos
Sherryn de Vos
Contents

As tensions escalate across the Middle East, shockwaves are once again rippling through aviation fuel markets. South African operators are now confronting sharp increases in both Avgas and Jet A1 prices, raising a critical and uncomfortable question: are these increases justified by global supply dynamics, or are suppliers exploiting uncertainty to inflate margins?

Moderate Avgas, Severe Jet A1 Pressure

Recent fuel deliveries suggest a mixed picture. Avgas prices have risen modestly, with operators noticing an increase from R21.78/l to R22.57/l, a R0.79/l rise. While unwelcome, this adjustment remains within tolerable bounds for most general aviation operators.

However, the situation is markedly different for Jet A1.

In Port Elizabeth, Avgas increased from R28.44 to R31.63/l, while Jet A1 surged from R21.60 to R29.84/l, a near 37% increase. Reports from elsewhere in the country suggest even more dramatic overnight adjustments, with some regions seeing Jet A1 climb by as much as 70%, according to airline disclosures.

Low-cost carrier FlySafair has already indicated that while it initially absorbed these costs, fare increases are inevitable.

Global Context: Real Shock or Market Panic?

Internationally, there is no denying the volatility. Reports indicate that global jet fuel prices surged by more than 58% week-on-week, reaching approximately $157 per barrel. This follows a series of disruptive developments affecting energy infrastructure, refining capacity, and transport routes across key producing regions.

These events have a direct impact on the availability of refined products, not merely crude oil supply, a distinction often overlooked in public discussion. While crude oil prices themselves have, at times, shown declines, aviation fuel pricing is more closely linked to refining output, distribution risk, and regional supply constraints than to crude benchmarks alone.

Understanding “Price Gouging” vs. Market Response

The term price gouging carries strong ethical and emotional weight. Traditionally, it refers to excessive price increases on essential goods during crises, often disconnected from underlying cost increases.

However, aviation fuel pricing operates within a complex global commodities framework. Prices in this market are influenced by spot pricing mechanisms that respond rapidly to perceived risk, while supply chains must account for insurance, freight, and geopolitical premiums. In addition, local inventories are frequently priced based on replacement cost rather than the historical cost at which the fuel was acquired.

Critics argue that current increases, particularly those implemented before higher-cost shipments physically arrive, suggest opportunistic pricing. The argument is straightforward: how can local prices rise so sharply before new supply has entered the system?

Suppliers, in contrast, maintain that pricing reflects replacement cost economics, asserting that fuel sold today must be replaced tomorrow at significantly higher prices.

The “Greedflation” Debate Reaches Aviation

This tension reflects a broader economic debate that gained traction during the COVID-19 pandemic, often referred to as “greedflation”. The concept suggests that companies may use periods of crisis-driven inflation as an opportunity to expand margins beyond what cost increases alone would justify.

In aviation fuel markets, traditionally opaque and, in some regions, highly concentrated, the conditions for such behaviour can exist. Limited supplier competition, significant barriers to entry, and relatively inelastic demand from operators all contribute to an environment where pricing power may be amplified.

Nevertheless, establishing clear evidence of price gouging in this context remains inherently difficult.

Regional Disparities Raise Eyebrows

Operators in the Western Cape have highlighted stark regional differences, with Avgas prices reportedly reaching R33/lin Stellenbosch, well above inland benchmarks.

Such discrepancies inevitably raise questions, particularly where logistical factors alone do not appear sufficient to explain the variance.

Who Ultimately Pays?

For general aviation, the impact is uncomfortable but, for now, manageable. For commercial operators, however, the consequences are considerably more severe.

Fuel typically accounts for between 20 and 30 per cent of airline operating costs. A sudden increase of 30 to 70 percent in fuel pricing is not sustainable over the longer term. The likely outcome is a combination of higher ticket prices, reduced route viability, and potential contraction in regional connectivity.

Crisis Pricing or Market Reality?

So, are aviation fuel suppliers price gouging? The answer remains far from straightforward.

There is credible justification for rising prices given the disruption to refining and distribution. Yet the speed, scale, and timing of local increases, particularly those occurring ahead of confirmed supply cost changes, give rise to legitimate concerns.

Mayday-SA

What the situation has brought to light is the need for greater pricing transparency, improved competition within fuel supply chains, and continued scrutiny from both regulators and industry stakeholders.

As the Middle East conflict unfolds, one thing is certain: aviation operators across South Africa will be watching fuel prices as closely as they watch the skies.

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