- The solution, based on “Barid Payment Mobile,” offers personalised assistance to customers at Casablanca Airport.
- It uses NFC (Near Field Communication) technology, enabling secure and contactless payments.
- New services are being deployed at three key stages of the passenger journey: check-in, transit, and boarding.
Royal Air Maroc and the Al Barid Bank Group have launched a new digital solution—an industry first in Morocco—designed to provide tailored support to the airline’s customers at Casablanca Mohammed V International Airport. As the first initiative of its kind in the country, this effort reflects the national carrier’s commitment to continuously improving the travel experience by streamlining the journey from check-in to boarding, combining human interaction with technological innovation.
The service will initially be rolled out at Casablanca Airport, followed by Paris Orly Airport, before being extended to other locations. It will be available at three dedicated service counters strategically located at key points in the passenger journey at Mohammed V Airport: check-in, transit, and boarding. More than 24 specially trained agents are being deployed to assist travellers, respond to their needs, and offer a wide range of additional services such as the purchase of preferred seating (“Select Seat”), access to business lounges, upgrades to Business Class (subject to availability), and access to the exclusive “Loft” service, which combines premium lounge access and Fast Track.
The partnership between Royal Air Maroc and the Al Barid Bank Group has resulted in the development of an integrated mobile application, operated on a tablet equipped with an NFC-enabled payment terminal. This technology allows passengers to make secure and contactless payments by simply tapping their bank card or smartphone against the terminal. In practice, passengers can complete transactions directly on the agent’s mobile terminal in a straightforward and secure manner. This system eliminates traditional payment terminals, offering a faster, smoother, and fully mobile experience.
This solution strengthens Royal Air Maroc’s commitment to providing a seamless, personalised, and digital customer experience from the moment of airport arrival. It forms part of a broader transformation programme aimed at enhancing the end-to-end journey, beginning with ticket purchase through the airline’s new mobile app and website (royalairmaroc.com), and extending to baggage delivery. This programme will be implemented over the next 12 months, with the aim of establishing Casablanca as a leading regional air hub.
Al Barid Bank, for its part, is contributing its expertise in digital payments to support this pioneering initiative. The partnership demonstrates a shared ambition to innovate and simplify the experience for both citizens and travellers, through the deployment of Barid Payment Mobile—a secure, state-of-the-art soft POS (point-of-sale) solution.
This initiative marks a major milestone in the digitalisation of air transport services. It fits into Royal Air Maroc’s broader transformation agenda, which seeks to enhance the customer experience at every stage of the journey—from booking through to final baggage delivery. The service will be gradually extended to additional airports and new services.
