11 November 2026

Kenya Airways Selects PROS AI Technology to Improve Revenue Forecasting and Commercial Performance

Kenya Airways has selected PROS Revenue Management Advantage, an AI-powered solution that combines advanced forecasting and network planning, after an extensive evaluation of revenue management solutions. The airline will use it to anticipate demand, maximise revenue opportunities across its network and lay the foundation for future offer optimisation and its broader retailing transformation.

A Kenya Airways Boeing 777 in flight against a pale blue sky, with its undercarriage down. — A Kenya Airways Boeing 777-300ER, 5Y-KZX, on approach. [© African Pilot Magazine | Tim Homan]

Edited by:

African Pilot Newsdesk

Why this article matters
Kenya Airways is introducing AI-based tools into its commercial operation in stages. In April 2026 it adopted Jupiter 5.0, an AI-powered pricing platform from FlyNava Technologies, and it has now selected PROS Revenue Management Advantage after an extensive evaluation of revenue management solutions. The PROS system combines forecasting with network planning, helping the airline anticipate demand and maximise revenue opportunities across its network. Kenya Airways says the system will strengthen the forecasting and optimisation that inform its commercial decisions as it develops its offer optimisation and offer and order management capabilities.

Revenue management sits behind the fares an airline offers and the seats it makes available on each flight, so forecasting accuracy carries through to revenue across the whole network. Kenya Airways describes the investment as a foundation for future offer optimisation and its broader retailing transformation, in which offers reflect customer demand and market conditions in real time. Implementation is the stage that follows the selection, and the airline’s use of the new forecasting across its network is where the return on the system will show.

Of Interest
- Kenya Airways announced on 30 October 2026 that it has selected PROS to support its commercial growth and revenue management strategy.
- Kenya Airways will implement PROS Revenue Management Advantage, which combines advanced forecasting and network planning capabilities.
- The selection followed an extensive evaluation of revenue management solutions.
- Kenya Airways says the system will lay the foundation for future offer optimisation and its broader retailing transformation.
- Kenya Airways adopted Jupiter 5.0, an AI-powered pricing platform from FlyNava Technologies, in April 2026.

Kenya Airways (KQ) has selected PROS, a provider of AI-powered solutions for airline commercial performance, to support the airline's commercial growth and revenue management strategy following an extensive evaluation of revenue management solutions.

As part of the agreement, Kenya Airways will implement PROS Revenue Management Advantage, a solution that combines advanced forecasting and network planning capabilities to help the airline better anticipate demand, maximise revenue opportunities across its network, and make more informed commercial decisions in an increasingly dynamic market.

The investment forms part of Kenya Airways' efforts to use advanced technology and data-driven insights to strengthen its commercial operations, improve forecasting accuracy, and respond more effectively to evolving customer needs. By enhancing the forecasting and optimisation capabilities that inform commercial decisions today, the airline is also laying a stronger foundation for future offer optimisation and its broader retailing transformation journey.

Kenya Airways Chief Commercial & Customer Officer Julius Thairu said, “In an ever-evolving industry, it is crucial to have innovative solutions that can adapt to changing market dynamics. PROS' proven leadership in the offer management space and advanced AI capabilities stood out as the perfect fit for our ambitious growth plans, enhancing our revenue management strategies and elevating our overall business performance as part of our offer optimisation and offer and order management vision.”

Surain Adyanthaya, President, Airline Group at PROS, noted, “Airlines are increasingly focused on delivering offers that reflect customer demand, business objectives and market conditions in real time. We're honoured to partner with Kenya Airways as it advances its commercial and retailing strategy. By combining advanced AI, forecasting and analytics capabilities, we're helping strengthen commercial performance and enable greater agility in a rapidly evolving marketplace.”

Through its partnership with PROS, Kenya Airways is investing in AI-powered technology to enhance forecasting, optimise revenue opportunities and strengthen commercial decision-making. The initiative is intended to support the airline's vision of building a more agile, customer-centric and data-driven commercial operation while driving sustainable growth.