AirlinePros International is pleased to announce its appointment as the General Sales Agent (GSA) for LIFT in Australia, Canada, Germany, Spain, and France. The partnership is set to strengthen LIFT’s international sales presence and support growing demand for travel to South Africa from these important outbound markets.
Through this appointment, AirlinePros International will support LIFT with sales development, trade engagement, marketing, and customer service activities across the five markets. The collaboration will focus on building greater visibility for LIFT among travel agents, tour operators, corporate travel buyers, and other industry partners, while making it easier for the travel trade to promote and sell LIFT’s services to South Africa-bound travellers.
LIFT has established itself as one of South Africa’s most customer-focused airlines, offering flexible and convenient travel options across key domestic routes. With services connecting the major destinations of Johannesburg, Cape Town, and Durban, the airline provides travellers with access to some of South Africa’s most important business and leisure centres.
“We are delighted to represent LIFT across Australia, Canada, Germany, Spain, and France,” said Shreyas Nanavati, CEO of AirlinePros International. “LIFT brings a distinctive, customer-first approach to domestic air travel in South Africa, and we see strong potential to introduce that value proposition to international travel sellers. As demand for South Africa continues to grow across leisure, business, and VFR segments, this partnership allows us to help position LIFT as a natural choice for travellers connecting within the country.”
“We are excited to partner with AirlinePros, who will represent and support LIFT’s Sales and Distribution initiatives in some key international markets. Their wealth of experience, combined with their professionalism, will be a great asset to LIFT. We look forward to welcoming travellers from Australia, Canada, Germany, Spain, and France to sunny South Africa, and we’re excited for them to experience the convenience and quality service offered by LIFT,” added Cilliers Jordaan, Chief Commercial Officer at LIFT.
The appointment reflects AirlinePros International’s continued commitment to helping airline partners expand their reach, improve trade access, and unlock commercial opportunities in markets around the world. By combining LIFT’s strong product offering with AirlinePros International’s local market expertise and global representation network, the partnership is expected to create new opportunities for travel sellers and their clients.
